We are focused on achieving industry leading returns on the capital we deploy. Our approach is to own quality rental assets and, through creative relationship-based sales and disciplined management, realize a target return on capital through diversified activities:
- Rental revenue
- The sale of associated services (lodging and non-rental revenue)
Achieving this is only possible through focus, efficiency and effective third party contracting. We outsource functions that are not core to Black Diamond's expertise or where the capital risk is deemed high such as manufacturing, construction, catering, transportation and any other functions that, while lucrative in a strong economy, might represent significant downside risk through the troughs of a commodity cycle.